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Pepsi-cola uk case analysis market and competition in us distribution channels % of us soft drink volume % of pepsi in that channel % of coke in that. Subject：principles and practices of leadership and management question： read the adapted pepsico case study consumer strategic insights (csi) director jorge. Essay writing guide pepsico / quaker oats acquisition and analysis pepperdine university mba 61484 mergers this case presents the pepsico company's. Strategic issue maintain competitive focus, while splitting pepsico and creating governance for the new pepsi bottling group internal analysis. In the us, pepsi controls 30% market share while coca-cola holds about 42% pepsi is heavily involved in sponsorship activities for sports teams (pepsi, 2014.